If you were concerned about your personal branding, check out these four tips
- Make the people around you successful
- Get a mentor
- Go forward with your education
- Work the media
An article from N 2 Growth, by Mike Myatt suggests the power of personal brand equity. But the concept of brand equity applies to individuals, not just companies and products. Just like Volvos are perceived as reliable and Rolexes are perceived as luxurious, people cultivate certain traits as they navigate office relationships and seek to advance their careers. These labels affect the perception of your value as an employee and define your personal brand equity.
If you type an email, you’re branding yourself. If you have a conversation with a friend or family member, you’re branding yourself. How you dress, what you eat, and how you talk all contribute to your brand. Think of your brand as the summation of all the associations about you that are stored in people’s minds.
In all, if you want to run a smart business or just simply improve your image, consider the power of personal branding because perception truly does become reality.
2 comments:
Thank you Boris for your post.
Forgive me for not commenting on your previous posts, last week, I realized that we are in the same circle. It's great to be in the same blog circle especially since your posts are interesting.
As a future Marketer who is about to join the real world, we have extensively covered branding and brand equity, so I agree 100% with you on self-branding. Just to add to your point, I would like to add that self-brands such as Steve Jobs is in fact associated with the overall brand Apple inc. (in this case) and visa-versa and so on.
To reemphasize what you have already mentioned in your blog and as I mentioned in my post for this week, "people weigh your words"
Thank you again Boris and I look forward to reading and commenting to your next post.
Yousif
http://itec335.blogspot.com/
The concept really makes sense. What's interesting is that you can have multiple brands. People often are able make themselves desirable for different audiences. The question is: which one is real?
I think I'll start saving now for my own personal Super Bowl ad.
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