What's your personal brand equity?

If you were concerned about your personal branding, check out these four tips

1. Make the people around you successful
   
2. Get a mentor
3. Go forward with your education
4. Work the media

Think of Warren Buffet, Oprah Winfrey, Donald Trump, Bill Gates, Michael Dell, Sam Walton, Ted Turner, Richard Branson, and Steve Jobs. Besides having an insanely large bank account, these people have one another thing in common-the succeeding skill of personal brand management.

An article from N 2 Growth, by Mike Myatt suggests the power of personal brand equity. But the concept of brand equity applies to individuals, not just companies and products. Just like Volvos are perceived as reliable and Rolexes are perceived as luxurious, people cultivate certain traits as they navigate office relationships and seek to advance their careers. These labels affect the perception of your value as an employee and define your personal brand equity.

If you type an email, you’re branding yourself. If you have a conversation with a friend or family member, you’re branding yourself. How you dress, what you eat, and how you talk all contribute to your brand. Think of your brand as the summation of all the associations about you that are stored in people’s minds.
In all, if you want to run a smart business or just simply improve your image, consider the power of personal branding because perception truly does become reality.