Thus the main thesis of “The Cluetrain Manifesto”, written in 1999, was that “markets are conversations” which the web can make transparent.
I agree 100% with this quote, but at the end of the day most people sign into Facebook or MySpace to connect with old time friends, not to be hit by specified ads or banner ads. Personally, most of the ads on Facebook on not catered to my interest. Just the other day, I looked at the side of Facebook and saw Car Insurance Rates for high luxury automobiles. Ummmmm...NO. I drive a Nissan Altima, and in no way is that a luxury vehicle, also how many college kids on FB have luxury cars? This is the same problem Andrew ran into with his Facebook experience. Check out his blog out at http://accandrews.blogspot.com/. Although companies such as Google cater to using keywords and searchwords typed in by the user to select specified ads, I still fill as if it's a hit or miss.
I think the idea "conversational marketing" is great in theory. When films such as 300 and companies such as Sprite create interactive pages on social networks, I think they get their name out and and increase their target audience. But here comes the problem, the article notes that there is no mass targeting, yet a use of "opinion leaders" who in turn push forward a specific ad that they have seen within their social network. This doesn't work.
Call me old school, but Facebook would be great without ads.
3 comments:
Definitely. Target ads should maybe be more specific lke Google key word ads on the side of the search page or on your gmail.
However, I think facebook has been getting out of control with all of its new upgrades. I mean I'm sure it's necessary but it just makes a lot of people turned off as well. They should tred lightly into new territory.
I agree with your idea about conversational marketing.
If company try to make "opinion leaders" by intent, it does not work well. When i visited restaurant review blogs, i saw same comments everywhere("XXX Restaurant amazing..blah blah"). It posted by same person, he or she might be that restaurant owner. People have glimmer of that, that restaurant's business going down. Important thing is, company do not intervene processing of word of mouth. I think they just encourage that..
Better without ads? To the user, yes, but not to the people who are keeping it up and running.
I ran into the same problem looking at Facebook ads, only mine were based off of the assumptions that because I'm a college girl, I may be looking to lose weight or care about the latest gossip surrounding people I dont even know.
Its not perfect, but its better than getting massive flashing pop-ups saying "CONGRATS!!! YOU'RE VISIT 100,000,000,000!! Please click here to collect your prize."
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